The “expectation of privacy” is becoming an important issue in the field of behavioral advertising with bills being proposed to allow consumers to “opt-out” of website tracking, said Robert Wice, Underwriter, Specialty Lines/Technology, Media and Business Services, Beazley Group. Wice spoke during the “Social Media Maze: Liability in Behavioral Advertising and Social Media” session during the NetDiligence® 2nd Annual Cyber Risk & Privacy Liability Forum, hosted by HB Litigation Conferences in Philadelphia on June 9, 2011.

Click below to hear what he had to say.